Your most important asset on this social media network is visual content. The more visually appealing and creative you are with your photos, videos, and captions, the more chances customers will check your profile and know about your business. In creating your content, know your target audience. Also, incorporating your post with the latest trending topics, current events, and holidays is an excellent way to get the attention of more customers.
Interact with Your Customers
You can increase your target audience on Instagram by interacting with them – by responding to their comments and tagging them in your posts. It also proves that you are a credible account.
Create a Strategic Bio
First impression matters and your Instagram bio profile is the first thing that your customers will read when they land on your profile. Your Instagram bio should be short, simple, yet creative. Focus on showcasing what your business is about and your next big thing – be it an event, promotion or product launch. You don’t need to be formal in filling out your bio, go light but not too informal too.
Use High-Quality Photos
Since Instagram is a popular photo sharing app, you need to make sure that the photos you share are worth the heart button. By using a smartphone with a high-resolution camera and learning the basic rules in photography, you can capture aesthetically pleasing and high-quality photos even without hiring a professional photographer.
Offer Discounts and Giveaways
To increase the engagements on your profile, you can offer some giveaways and discounts on special occasions. Promotions like these are more likely to attract old and new customers. Make sure to use hashtags to expand your reach. You can also run an ad campaign on Instagram to gather more audience.
Now that you have learned how to use Instagram effectively to grow your business, you are almost good to get started. But before anything else, secure your business with insurance. It might come in handy especially when unwanted events occur during the regular course of your business.
At Western Pacific Insurance, we do our best in making sure that our clients are well-protected with affordable and comprehensive policies. We make sure to go the extra mile to help you with your needs. To learn more about how we can help you, please contact our agency at 702-932-3105 or Click Here to request a free quote.