Contact Us:  (702) 932-3105
Western Pacific Insurance
  • Home
  • Quotes
    • Auto Quotes >
      • Auto Insurance Quote
      • ATV Insurance Quote
      • Classic Car Insurance Quote
      • Motorcycle Quote
      • Roadside Assistance Quote
      • RV Insurance Quote
    • Business Quotes >
      • Business Insurance Quote
      • Business Owners Package (BOP) Insurance Quote
      • Insurance Bond Quote
      • Workers Compensation Quote
    • Life & Financial Quotes >
      • Life Insurance Quote
    • Property Quotes >
      • Home Insurance Quote
      • Condo Insurance Quote
      • Earthquake Insurance Quote
      • Flood Insurance Quote
      • Landlords Insurance Quote
      • Renters Insurance Quote
    • Other Quotes >
      • Boat Insurance Quote
      • Event Insurance Quote
      • Umbrella Insurance Quote
      • Travel Insurance Quote
      • Wedding Insurance Quote
  • Service
    • Report a Claim
    • Manage My Policy >
      • Make Changes
      • Make a Payment
    • Update Contact Info
    • Proof of Insurance
    • Contact My Carrier
    • Online Documents
    • Free Consultation
  • Insurance
    • Life/Financial >
      • Life Insurance
      • Term Vs. Permanent Insurance - What's the Difference?
    • Vehicles >
      • Auto Insurance
      • ATV Insurance
      • Classic Car Insurance
      • Motorcycle Insurance
      • Roadside Assistance
      • RV Insurance
    • Business >
      • Business Insurance
      • Business Owners Package (BOP) Insurance
      • Insurance Bonds
      • Workers Compensation
    • Property >
      • Home Insurance >
        • Disaster Covered By Home Insurance
      • Condo Insurance
      • Earthquake Insurance
      • Flood Insurance
      • Landlords/DP-3 Insurance
      • Renters Insurance
    • Other >
      • Boat Insurance
      • Event Insurance
      • Umbrella Insurance
      • Travel Insurance
      • Wedding Insurance
    • Industries >
      • Las Vegas Law Firm Insurance
      • Las Vegas Accounting Firm Insurance
      • Las Vegas Dental Practice Insurance
      • Las Vegas Medical Office Insurance
      • Las Vegas Auto Body Shop Insurance
      • Las Vegas Auto Repair Shop Insurance
      • Las Vegas Commercial Landlords Insurance
      • Las Vegas Strip Mall Insurance
      • Las Vegas Apartment Building Insurance
      • Las Vegas Condo Complex Insurance
  • Blog
  • About
    • Staff Directory >
      • Renee Thompson
      • Sabrina Reed
      • Abbi Benjamin
      • Walter Gonzalez
      • Yescenia Hernandez
      • Julee Rosales
      • Kassandra Calderon
      • Ana Miquirray
      • Tom Edington
      • Jim Edington
    • Our Story
    • Agency Photo Gallery
    • Insurance Carriers
    • Client Testimonials
    • Refer a Friend
    • Newsletter Signup
    • News
    • Reviews
    • Local Links
    • Videos
    • Privacy Policy
  • Contact
  • Home
  • Quotes
    • Auto Quotes >
      • Auto Insurance Quote
      • ATV Insurance Quote
      • Classic Car Insurance Quote
      • Motorcycle Quote
      • Roadside Assistance Quote
      • RV Insurance Quote
    • Business Quotes >
      • Business Insurance Quote
      • Business Owners Package (BOP) Insurance Quote
      • Insurance Bond Quote
      • Workers Compensation Quote
    • Life & Financial Quotes >
      • Life Insurance Quote
    • Property Quotes >
      • Home Insurance Quote
      • Condo Insurance Quote
      • Earthquake Insurance Quote
      • Flood Insurance Quote
      • Landlords Insurance Quote
      • Renters Insurance Quote
    • Other Quotes >
      • Boat Insurance Quote
      • Event Insurance Quote
      • Umbrella Insurance Quote
      • Travel Insurance Quote
      • Wedding Insurance Quote
  • Service
    • Report a Claim
    • Manage My Policy >
      • Make Changes
      • Make a Payment
    • Update Contact Info
    • Proof of Insurance
    • Contact My Carrier
    • Online Documents
    • Free Consultation
  • Insurance
    • Life/Financial >
      • Life Insurance
      • Term Vs. Permanent Insurance - What's the Difference?
    • Vehicles >
      • Auto Insurance
      • ATV Insurance
      • Classic Car Insurance
      • Motorcycle Insurance
      • Roadside Assistance
      • RV Insurance
    • Business >
      • Business Insurance
      • Business Owners Package (BOP) Insurance
      • Insurance Bonds
      • Workers Compensation
    • Property >
      • Home Insurance >
        • Disaster Covered By Home Insurance
      • Condo Insurance
      • Earthquake Insurance
      • Flood Insurance
      • Landlords/DP-3 Insurance
      • Renters Insurance
    • Other >
      • Boat Insurance
      • Event Insurance
      • Umbrella Insurance
      • Travel Insurance
      • Wedding Insurance
    • Industries >
      • Las Vegas Law Firm Insurance
      • Las Vegas Accounting Firm Insurance
      • Las Vegas Dental Practice Insurance
      • Las Vegas Medical Office Insurance
      • Las Vegas Auto Body Shop Insurance
      • Las Vegas Auto Repair Shop Insurance
      • Las Vegas Commercial Landlords Insurance
      • Las Vegas Strip Mall Insurance
      • Las Vegas Apartment Building Insurance
      • Las Vegas Condo Complex Insurance
  • Blog
  • About
    • Staff Directory >
      • Renee Thompson
      • Sabrina Reed
      • Abbi Benjamin
      • Walter Gonzalez
      • Yescenia Hernandez
      • Julee Rosales
      • Kassandra Calderon
      • Ana Miquirray
      • Tom Edington
      • Jim Edington
    • Our Story
    • Agency Photo Gallery
    • Insurance Carriers
    • Client Testimonials
    • Refer a Friend
    • Newsletter Signup
    • News
    • Reviews
    • Local Links
    • Videos
    • Privacy Policy
  • Contact

Business Owner Tip: Using Promoted Posts on Facebook

6/5/2017

0 Comments

 
Picture
Small-business owners may have mixed feelings about marketing on social media and it’s understandable. According to a popular Manta poll, social media marketing tactics are what business owners rely on more than others. However, only 38% of owners have invested in social advertising. ​
Why is there a disconnect? Lots of business owners think that social media is fast and free but it's not. People who spend only a little time and money in marketing their business are not going to be happy with the results.
 
However, there is good news. Even if social media is not free, it is not expensive. Affordable and efficient social media strategies are within most small business owners’ reach. Follow these tips so you can boost your results in social advertising.
 
1) Target the Correct Audience
 
A great thing about social media advertising is the ability to reach a specific niche audience. If you define your audience more precisely, you will get a smaller audience. Finding a happy medium is the trick here. If you have a big audience, you will compete with more prominent advertisers, and people will not see your ad often. If you have a small audience, you might miss out on a lot of potential customers.
 
Social media platforms may allow you to target ads depending on the demographics and location. You may also pick audiences by the accounts that they follow. Don't include your current followers from the ad spend and target the fans of your competitor.
 
Advertising audiences can get more specific on Facebook. You can set around an endless combination of target options to Facebook users including the following:
 
  •     Employer.
  •     Credit history.
  •     Interests.
  •     Consumer profile.
  •     Keywords.
  •     Job title.
  •     Insurance status.
  •     Operating system.
 
2) Build Effective Advertisements
 
Everyone ignores irrelevant ads on social media. Your ad should be visually engaging and speak to people's interests to get the customers' attention.
 
Facebook Ads gives more options to create a complete advertisement. Make sure to include all the elements, so the followers of the Facebook will notice you:
 
a) Company Name
Use the name you use on your Facebook as the business page. Your name will have a bold text that the word "sponsored" will follow to identify the advertising message.
 
b) Text
You can get your message across using 155 characters.
 
c) Photo
Put your best look forward because the image takes up a majority of the ad space.
 
d) Headline
Use headlines wisely. They should be bold with 25 characters or less.
 
e) Link
It is a link you can click through to get to the website of your small business.
 
f) Description of the Link 
Inform the customers what they will get when they click the link. It will be your final chance to provide a selling message.
 
3) Boost The Best Performers
 
Don't spend a lot of money so you can promote a post or put an ad on social media. You may waste a tiny budget if it does not go to your target audience. Starting small is the best strategy. Invest more of your budget in the winners.
 
You are spending to get more reach if your post successfully resonates with your followers.
 
Most small business owners can easily access social media marketing, but it is not free. Invest some budget in promoted posts and ads. Following these best practices will allow small business owners to increase their engagement in social media. Be realistic when expecting for a positive return-on-investment and turn your social followers into customers.
 
At the Western Pacific Insurance we want our commercial insurance clients to be successful. To learn more about how we can help your business please contact our agency at (702) 932-3105  or Click Here to request a free quote.

​
0 Comments



Leave a Reply.

    Contact us

    (702) 932-3105
    301 N Pecos Rd
    Suite D
    Henderson, NV 89074
    Click Here to Email Us

    Archives

    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    June 2016

    Categories

    All
    Auto Insurance
    Business Insurance
    Car Insurance
    FAQs
    Financial
    Home
    Home Insurance
    Insurance
    Life Insurance
    Local
    Safety

    RSS Feed

Serving Nevada, Arizona, California and Utah

Navigation

Homepage
Insurance Quotes
Policy Service
Insurance Products
Contact Us
Agent Login

Social Media

Newsletter Signup

Contact Us

Western Pacific Insurance
301 N Pecos Rd
Suite D
Henderson, NV 89074​
(702) 932-3105
Click Here to Email Us
Review Us

Location

Website by InsuranceSplash