Small-business owners may have mixed feelings about marketing on social media and it’s understandable. According to a popular Manta poll, social media marketing tactics are what business owners rely on more than others. However, only 38% of owners have invested in social advertising.
Why is there a disconnect? Lots of business owners think that social media is fast and free but it's not. People who spend only a little time and money in marketing their business are not going to be happy with the results.
However, there is good news. Even if social media is not free, it is not expensive. Affordable and efficient social media strategies are within most small business owners’ reach. Follow these tips so you can boost your results in social advertising.
1) Target the Correct Audience
A great thing about social media advertising is the ability to reach a specific niche audience. If you define your audience more precisely, you will get a smaller audience. Finding a happy medium is the trick here. If you have a big audience, you will compete with more prominent advertisers, and people will not see your ad often. If you have a small audience, you might miss out on a lot of potential customers.
Social media platforms may allow you to target ads depending on the demographics and location. You may also pick audiences by the accounts that they follow. Don't include your current followers from the ad spend and target the fans of your competitor.
Advertising audiences can get more specific on Facebook. You can set around an endless combination of target options to Facebook users including the following:
2) Build Effective Advertisements
Everyone ignores irrelevant ads on social media. Your ad should be visually engaging and speak to people's interests to get the customers' attention.
Facebook Ads gives more options to create a complete advertisement. Make sure to include all the elements, so the followers of the Facebook will notice you:
a) Company Name
Use the name you use on your Facebook as the business page. Your name will have a bold text that the word "sponsored" will follow to identify the advertising message.
b) Text
You can get your message across using 155 characters.
c) Photo
Put your best look forward because the image takes up a majority of the ad space.
d) Headline
Use headlines wisely. They should be bold with 25 characters or less.
e) Link
It is a link you can click through to get to the website of your small business.
f) Description of the Link
Inform the customers what they will get when they click the link. It will be your final chance to provide a selling message.
3) Boost The Best Performers
Don't spend a lot of money so you can promote a post or put an ad on social media. You may waste a tiny budget if it does not go to your target audience. Starting small is the best strategy. Invest more of your budget in the winners.
You are spending to get more reach if your post successfully resonates with your followers.
Most small business owners can easily access social media marketing, but it is not free. Invest some budget in promoted posts and ads. Following these best practices will allow small business owners to increase their engagement in social media. Be realistic when expecting for a positive return-on-investment and turn your social followers into customers.
At the Western Pacific Insurance we want our commercial insurance clients to be successful. To learn more about how we can help your business please contact our agency at (303) 904-3777 or Click Here to request a free quote.
However, there is good news. Even if social media is not free, it is not expensive. Affordable and efficient social media strategies are within most small business owners’ reach. Follow these tips so you can boost your results in social advertising.
1) Target the Correct Audience
A great thing about social media advertising is the ability to reach a specific niche audience. If you define your audience more precisely, you will get a smaller audience. Finding a happy medium is the trick here. If you have a big audience, you will compete with more prominent advertisers, and people will not see your ad often. If you have a small audience, you might miss out on a lot of potential customers.
Social media platforms may allow you to target ads depending on the demographics and location. You may also pick audiences by the accounts that they follow. Don't include your current followers from the ad spend and target the fans of your competitor.
Advertising audiences can get more specific on Facebook. You can set around an endless combination of target options to Facebook users including the following:
- Employer.
- Credit history.
- Interests.
- Consumer profile.
- Keywords.
- Job title.
- Insurance status.
- Operating system.
2) Build Effective Advertisements
Everyone ignores irrelevant ads on social media. Your ad should be visually engaging and speak to people's interests to get the customers' attention.
Facebook Ads gives more options to create a complete advertisement. Make sure to include all the elements, so the followers of the Facebook will notice you:
a) Company Name
Use the name you use on your Facebook as the business page. Your name will have a bold text that the word "sponsored" will follow to identify the advertising message.
b) Text
You can get your message across using 155 characters.
c) Photo
Put your best look forward because the image takes up a majority of the ad space.
d) Headline
Use headlines wisely. They should be bold with 25 characters or less.
e) Link
It is a link you can click through to get to the website of your small business.
f) Description of the Link
Inform the customers what they will get when they click the link. It will be your final chance to provide a selling message.
3) Boost The Best Performers
Don't spend a lot of money so you can promote a post or put an ad on social media. You may waste a tiny budget if it does not go to your target audience. Starting small is the best strategy. Invest more of your budget in the winners.
You are spending to get more reach if your post successfully resonates with your followers.
Most small business owners can easily access social media marketing, but it is not free. Invest some budget in promoted posts and ads. Following these best practices will allow small business owners to increase their engagement in social media. Be realistic when expecting for a positive return-on-investment and turn your social followers into customers.
At the Western Pacific Insurance we want our commercial insurance clients to be successful. To learn more about how we can help your business please contact our agency at (303) 904-3777 or Click Here to request a free quote.
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